Starbucks has set out plans for blockchain adoption. The coffee company’s new non-fungible token (NFT) product, called Starbucks Odyssey, will be integrated with its Starbucks Rewards programme. To obtain valuable stamps as NFTs, users can complete “journeys” like games. Customers can also buy limited-edition NFTs, which can be traded on the platform. The waitlist is now open and neither a wallet nor cryptocurrencies are needed to use the platform.
According to Starbucks, Odyssey will “provide members with the opportunity to earn and purchase digital collector stamps (NFTs) that will unlock access to new, immersive coffee experiences.” The company goes on to say that users will be able to acquire NFTs (via games and other challenges) or buy them from the Odyssey marketplace. NFTs will have point values based on their rarity. A virtual espresso martini-making class; access to one-of-a-kind goods and artist collaborations; invitations to special events at Starbucks Reserve Roasteries; or even trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica are just a few of the experiences that can be unlocked with more points.
Starbucks’ decision to use Polygon for their NFT offering only serves to emphasize Matic and the company’s commitment to “diversity, accessibility, and sustainability” and its position as the layer 2 blockchain solution for the general public.
To join the Starbucks NFT waitlist click here
For more info on Polygon click here